5 Food Brands That Your Favourite K-POP Stars Have Collaborated

K-pop powerhouse BTS—consisting of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook—is as legendary for its love of food as it is for its record-breaking music. Cooking and eating delicious Korean dishes has become a core part of their group identity. From hosting casual late-night mukbangs to embarking on culinary adventures on In the SOOP, their shared meals consistently highlight their tight-knit bond.

If they aren’t snapping up snacks, the seven members are talking about food, and even their hit variety show Run BTS frequently uses gourmet meals as the ultimate prize. Given this deep-rooted passion, it was only natural for the group to partner with major food conglomerates to create massive global campaigns for their fanbase, ARMY.

1. The McDonald’s BTS Meal (May 2021)

In one of the most successful fast-food campaigns in history, McDonald’s launched a limited-edition “BTS Meal” across more than 50 countries. The menu arrangement wasn’t completely experimental, but it highlighted the exact comfort items the members order on the road.

The meal featured a 10-piece Chicken McNuggets, medium fries, a medium Coca-Cola, and introduced two exclusive dipping sauces—Sweet Chili and Cajun—directly inspired by recipes from McDonald’s South Korea. The corporate partnership paid off massively. McDonald’s Korea saw a staggering 9.7 percent sales jump to 867.9 billion won, turning the signature purple packaging into a prized collector’s item overnight.

2. The OREO BTS Remix Collaboration (June 2026)

Teaming up for a massive snack-category campaign, OREO and BTS recently launched a limited-edition cookie variant designed to celebrate Korean street food culture. Arriving right on the heels of the group’s highly anticipated stadium reunion tour, this release quickly became marketing dynamite.

Key Details of the Collaboration:

• The Flavor Profile: The cookie features a sweet creme filling formulated to taste exactly like hotteok, a sweet, cinnamon-sugar stuffed pancake the members frequently ate growing up.
• The Visuals: Moving away from standard monochrome colors, the signature chocolate cookie wafers were dyed a vibrant purple to honor the official color of the ARMY fandom.

3. ARIH: The Custom Global F&B Line (April 2026)

Moving far beyond traditional celebrity endorsement contracts, BTS officially partnered with food industry titans Paldo and HY (formerly Korea Yakult) to build a brand-new global food and beverage brand named ARIH.

Launched across United States Walmart locations on April 24, 2026, the members retained direct creative control over the product flavors, healthy ingredients, and minimalist packaging designs.

To cement its presence in the market, ARIH serves as the official title sponsor of BTS’s massive ARIRANG World Tour, setting up heavily traffic-heavy pop-up shops and tasting booths outside every major stadium venue.

4. Jin’s Solos: “Jin Tuna” and Jin Ramyun

While the group usually signs deals as a collective, oldest member Kim Seok-jin (Jin) has managed to manifest his own dream food partnerships into reality through his sheer star power and witty humor.

Dongwon Tuna (“Jin Tuna”)

Jin personally endorsed and collaborated with Dongwon Tuna, South Korea’s leading canned seafood brand. After his creative promotional content went completely viral across social platforms, the product lines were affectionately rebranded by consumers as “Jin Tuna.”

Ottogi’s Jin Ramyun

For years, Jin jokingly mentioned during livestreams that he wanted to model for the popular instant noodle brand Jin Ramyun due to sharing its name. In late 2022, Ottogi capitalized on this natural corporate synergy, signing the singer for a historic global campaign that featured his face across limited-edition packaging, driving record-breaking sales for the brand.