July 11, 2025: Special Ops 2, which will debut on July 18 on JioHotstar, has drawn sponsors from a variety of industries, including the automotive, technology, finance, FMCG, QSR, luxury, personal care, and building materials sectors.
Envy, Philips, Lux Industries, Domino’s, JK Cement, Oppo, Swiggy, Toothsi, Sony Bravia, Hyundai, Jaquar & Co., Directors Elaichi, Asian Paints, UTI Mutual Fund, and Philips are among the confirmed sponsors.
According to JioHotstar, they have raised the bar for brand collaborations on a pre-written streaming game.
According to the OTT platform, “Special Ops 2 has emerged as the most sponsored title under the Specials banner, strengthening JioHotstar’s position as the top platform for premium content.”
Our goal at JioHotstar is to develop scalable, iconic intellectual properties that not only captivate audiences but also have a quantifiable effect on brands. Ajit Varghese, Head of Revenue, Entertainment & International, JioStar, stated, “Special Ops is one of the most anticipated franchises on our platform, and the incredible response from brands reaffirms the platform’s growing equity as a go-to destination for those looking to collaborate with high-quality storytelling and reach deeply engaged audiences.”
Thanks to Kay Kay Menon’s now-iconic portrayal of intelligence officer Himmat Singh, the earlier seasons, Special Ops and Special Ops 1.5, garnered critical praise and developed a sizable fan base. With its exploration of cyberwarfare, digital sabotage, and anonymous adversaries using systems, the next season in the franchise delves deeper and more intricately.
According to JioHotstar, similar brand agreements were also seen in the Auto, BFSI, CPG, Travel, and D2C categories in the final Hindi original, Criminal Justice Season 4.