Apple's upcoming iPhone 18 Pro max could become one of the company's most expensive smartphone lineups yet, according to a new forecast by market research firm IDC. The report suggests that Apple may significantly increase the prices of its next-generation Pro models, potentially making them up to $200 more expensive than their predecessors.
Apple CEO says rising DRAM and storage chip prices have become "unsustainable" as AI data center demand squeezes global supply; company exploring ways to boost capacity without building its own chip factories.
