The Bharatiya Janata Party (BJP) has joined the latest viral Instagram trend where users recreate Netflix-style promotional posters announcing fictional films or web series. The party shared a creative post featuring Prime Minister Narendra Modi, branding it as a new web series titled “Dhurandhar: Raw & Undekha.”
The Instagram post includes multiple video clips of PM Modi from various public events, including his visit to the G7 Summit and the widely discussed “Melodi” moment. The visuals are presented in a Netflix-inspired template, giving it the appearance of a streaming platform release announcement.
In the caption, BJP wrote, “The new raw #Netflix Series, Dhurandhar, featuring PM Modi. S1. E1 Now You are Smiling It’s live here!” The post quickly caught attention on social media, with users reacting to the unique and stylized presentation of political content in entertainment format.
The post sparked mixed but active engagement from netizens. One user commented that even if the content is seen as PR-driven, the party’s social media team is “working at its best,” praising the communication strategy and digital presence. Another user wrote, “Literally pressed the play button thrice #loveyoumodiji,” while others called the campaign’s social media execution “on fire.”
The trend originates from Instagram users creating Netflix-style “coming soon” edits featuring celebrities, politicians, and public figures. BJP’s adaptation of the format highlights the growing intersection between political messaging and pop-culture-inspired digital storytelling.
The post also references the Dhurandhar franchise, which has previously been associated with blockbuster box office success in popular discourse, further adding a cinematic angle to the presentation.