The Bombay High Court has granted interim protection to actress Preity Zinta in her legal battle against AI-generated deepfakes, morphed images, fake videos and other unauthorised online content allegedly created using her identity.
The court observed that the misuse of artificial intelligence to create fake content can seriously harm an individual’s personality rights, publicity rights and the fundamental right to live with dignity. As a result, it ordered interim relief after finding a prima facie case in the actress’s favour.
Court Expresses Concern Over AI-Generated Deepfakes
During the hearing, the High Court highlighted the growing risks posed by AI-generated content.
The court noted that creating and circulating fake images or videos of public figures without their consent can damage both their reputation and public trust. Moreover, it observed that such content can violate an individual’s legal rights and personal dignity.
The judges stressed that technological advancements should not come at the cost of fundamental rights.
Social Media Platforms Must Act Responsibly
The High Court also made important observations regarding the role of social media platforms.
It said intermediaries have a responsibility to prevent the misuse of their platforms and must comply with their obligations under the Information Technology Rules.
Furthermore, the court stated that taking swift action against fake or manipulated content would help protect users’ rights and discourage repeat violations.
Preity Zinta’s Legal Team Cites Hundreds of Fake Links
During the proceedings, Preity Zinta’s lawyers informed the court that hundreds of online links allegedly contained AI-generated or digitally manipulated images and videos falsely portraying the actress.
After reviewing the submissions, the court concluded that there was enough material to establish a prima facie case. Consequently, it granted interim protection in favour of the actress.
Court Allows Removal of Identified Content
The High Court directed that the identified online content could be taken down by the concerned platforms.
However, it also clarified that companies such as Meta and Google may raise legal objections if future complaints involve genuine or lawfully published material.
If such disputes arise, Preity Zinta has been given the liberty to approach the High Court again for further directions.
Important Step Against Misuse of AI Technology
The order is being seen as another significant judicial step in addressing the growing challenge of AI-generated deepfakes in India.
As artificial intelligence becomes more widely available, concerns over fake videos, manipulated images and identity misuse have increased. Therefore, the High Court’s observations reinforce the need to balance technological innovation with the protection of individual rights.
The case also highlights the increasing responsibility of digital platforms to respond quickly to complaints involving manipulated content and online identity misuse.