Kim Kardashian is once again the face of her own brand.
The reality television star and entrepreneur unveiled SKIMS’ latest Micro Fit Everybody Swimwear Collection, sharing a series of campaign photos on Instagram in which she models several pieces from the new range.
The launch features minimalist bikini designs in bold colours and prints, with Kardashian showcasing the collection through professional photos and mirror selfies.
Kim Kardashian Debuts New SKIMS Swimwear
For the campaign, Kardashian modelled multiple looks from the new collection.
One featured a leopard-print bikini consisting of a $38 bikini top paired with matching $20 bikini bottoms.
In another look, she wore the Ultra Pink Micro Scoop Bralette with a matching thong, priced similarly to the leopard-print set.
Sharing the campaign on Instagram, Kardashian wrote:
“NEW DROP – SKIMS MICRO FITS EVERYBODY.”
The new collection continues SKIMS’ focus on body-hugging basics and minimalist swimwear designs.
Kim’s Signature Glow Was Created by Jimmy Coco
Kardashian’s bronzed look in the campaign was created by celebrity spray tanning expert Jimmy Coco, who has worked with the Kardashian-Jenner family for years.
Speaking to Hello!, Coco revealed that he has been tanning Kim for nearly two decades.
“I can’t believe it when I look back and think of how long Kim and I have been doing this for, like 17 years,” he said.
According to Coco, Kim and her sister Kylie Jenner maintain a weekly tanning routine that takes only about 15 minutes.
“We have our routine and it’s very quick. They are really great at scrubbing their tans off and getting another tan. They are the most incredibly talented and committed glam icons, and they make it happen,” he added.
SKIMS Continues Celebrity-Led Marketing
Over the years, Kardashian has frequently appeared in campaigns promoting her own brand.
SKIMS has also featured several high-profile celebrities in its advertising.
One of the brand’s most talked-about campaigns featured actor Will Ferrell modelling the company’s menswear collection, highlighting SKIMS’ growing presence across multiple fashion categories.
With the launch of the new Micro Fit swimwear line, Kardashian once again takes center stage, using her personal style and social media reach to promote the brand’s latest collection.