Kunal Kemmu Opens Up About Unsolicited PR Advice: ‘Host People, Send Gifts’

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In an unpredictable industry like Bollywood, maintaining longevity and staying relevant is a constant battle for actors. Reflecting on a difficult phase in his career when a movie tanked, actor-filmmaker Kunal Kemmu shared that he was left without work for nearly an entire year. During that down period, he received plenty of conventional industry advice on how to revive his career—most of which did not sit well with him.

Kunal Kemmu says his new show 'Alliance' involves navigating relationships,  making tough choices, adapting to situations

Exclusive insights shared by the actor reveal the unusual social tactics he was pressured to adopt:

  • The PR Push: Kemmu was heavily advised to hire a public relations machinery to manufacture visibility and keep his name circulating in news cycles.
  • Social Engineering: Industry peers explicitly told him to start networking aggressively, attend high-profile social circles, host parties, and send strategic gifts to influential figures to stay in their good books.
  • The Verdict: While Kemmu notes that it isn’t necessarily “bad advice” and clearly works for some people, he admitted that it simply didn’t align with his personality or work ethic.

Navigating Success on His Own Terms

Rather than forcing himself into a social butterfly mold, Kemmu’s organic approach has paid off. The multi-talented star is currently making waves in two massive roles:

  • Reality Show Host: He is making his debut as a reality TV host on Prime Video’s high-stakes unscripted series Alliance, which premiered its daily-episode format on June 26, 2026.
  • Directorial Comeback: Following the massive critical and commercial success of his 2024 directorial debut Madgaon Express, Kemmu is preparing for the release of his second feature film, Vibe. The highly anticipated action-comedy is written and directed by him, features him in a lead role, and officially locks in its theatrical release for September 18, 2026. The film notably marks the long-awaited silver-screen comeback of Preity Zinta.
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