‘Sleep Deprived Dad’ Vicky Kaushal Endorses Katrina Kaif’s Makeup Brand For Free, Kat Reacts

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Bollywood’s favorite couple, Vicky Kaushal and Katrina Kaif, are proving that parenting hasn’t dampened their playful spirit. Currently navigating the joys and challenges of life with their five-month-old son, Vihaan, the duo shared a lighthearted moment on social media that has gone viral.

On Wednesday, April 29, 2026, Vicky took to Instagram to support Katrina’s makeup empire, Kay Beauty, in a way only a doting (and slightly exhausted) husband could.

The “Caffeinated” Promotion

Vicky Kaushal shared a cheeky selfie on his Instagram Stories, posing with the brand’s newly launched Jelly Lip and Cheek Wand. Sporting a relatable “new dad” look, Vicky applied the tint to his face and captioned the post: “Caffeinated cheeks for caffeinated me! What a wow,” tagging both Katrina and Kay Beauty. The actor, known for his witty humor, didn’t stop there. He added a hilarious disclaimer: “I tried my best, but sadly, not a paid promotion.”

Katrina’s Relatable Response

The new mommy was quick to jump in on the fun, reposting Vicky’s story with a caption that hit home for parents everywhere. Replying to his “unofficial” endorsement, Katrina wrote: “Best for sleep-deprived dads.” This exchange is just the latest in a series of supportive moments for the couple, who welcomed Vihaan in November 2025. Vicky has frequently praised Katrina’s transition into motherhood, recently calling her a “warrior” and a “superhero” during a public appearance.

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Career Highs Amid Parenthood

While the couple enjoys their private time with Vihaan, their professional calendars remain packed.

  • Vicky’s Projects: The actor is currently filming Sanjay Leela Bhansali’s magnum opus, Love & War, alongside Ranbir Kapoor and Alia Bhatt. Reports also suggest he will begin shooting for the ambitious project Mahavatar in early 2027.
  • Kay Beauty Success: Katrina Kaif’s makeup brand continues to dominate the Indian beauty market, with the “Jelly” line being the latest trendsetter in their “Hydrating” series.

Fans have been quick to celebrate the couple’s “real” portrayal of parenthood, finding comfort in the fact that even Bollywood superstars deal with the classic “sleep-deprived” phase.

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