In a historic win for the franchise, The Devil Wears Prada 2 is officially set to surpass the original 2006 film’s lifetime global earnings of $326.5M on May 9, 2026. The high-fashion sequel has proven that Miranda Priestly’s influence is timeless. The film reached a worldwide total of $324M, with a domestic haul of $101.8M and a massive international performance of $222.2M on yesterday
Mother’s Day Showdown for Number One
The sequel is currently locked in a fierce “neck-and-neck” battle for the top spot in North America against New Line’s Mortal Kombat II. Both films are tracking toward a $42M weekend. This duel will likely be decided by the Mother’s Day turnout on Sunday. The combined earnings of both Prada films are expecting to soar past the $700M mark, with the sequel’s 10-day domestic total reaching approximately $143.8M by tomorrow morning.
Italy Leads the International Surge
The film’s international performance is bolstering by a surprising leader: Italy. Usually a secondary market for Hollywood releases, Italy is currently the top offshore territory with $22.2M. This success attributes to Milan’s prominent cameo in the film and a broader rebound in the Italian box office. Other top-performing international markets include the following:
- UK: $21.6M
- Brazil: $16.6M
- Mexico: $15.9M
- Japan: $13.1M
- Australia: $12.9M
A Marketing Masterclass
The film’s rapid ascent fueled by a massive “marketing blitzkrieg.” High-end luxury brands and global giants partnered for the promotion, including Dior, Tiffany & Co, and Samsung. Notable partners like Mercedes-Benz even featured their new Maybach S-Class in the campaign. This strategic blend of fashion, tech, and lifestyle branding ensured the film remained at the center of the cultural conversation leading up to its release.