For years, skincare has dominated beauty routines, but a growing number of people are now focusing on an often-overlooked area — the muscles beneath the skin. Facial workouts, face yoga, and technology-driven treatments are becoming increasingly popular as consumers seek proactive ways to maintain a youthful appearance.
Premature skin ageing is no longer limited to people in their 40s or 50s. Dermatologists are increasingly noticing signs of ageing such as dullness, dehydration, pigmentation, fine lines, sensitivity, and loss of skin elasticity in people as young as their mid-to-late 20s.
