Popular social media personality and reality TV star Elvish Yadav has sparked fresh discussion online after reacting to the ongoing “₹370 ki biryani” controversy linked to a viral comedy show clip involving comedian Pranit More. The incident, which originally stemmed from a crowd-work interaction during a live stand-up show, has drawn intense criticism across digital platforms for promoting a problematic and highly transactional view of consent.
Taking a direct dig at the comedian’s handling of the situation, Elvish Yadav took to his official X (formerly Twitter) account to call out the dynamic. He wrote, “₹370 ki biryani ne do cheezein expose kar di: Ek aadmi ko laga consent ka MRP hota hai. Aur ek comedian ko laga har uncomfortable silence ko laughter track se bachaya ja sakta hai. Biryani toh dum pe bani thi, controversy ego pe.” (The ₹370 biryani exposed two things: one man thought consent has an MRP, and a comedian thought every uncomfortable silence could be saved by a laughter track. The biryani was made on dum, but the controversy was built on ego).
The internet fury ignited after Himanshu Jangra, a 22-year-old from Gurugram, spoke up from the audience during More’s show. Jangra remarked that he went on a date with a woman where he paid ₹370 for a plate of chicken biryani, and therefore felt entitled to a physical “return” on his investment.
Rather than challenging the misogynistic assertion, Pranit More laughed during the exchange, edited the segment, and uploaded the clip to his social media channels, drawing severe backlash from influencers like Sakshi Shivdasani and thousands of netizens for objectifying women and commercializing boundaries.
The fallout from the viral clip has escalated rapidly for both the audience member and the comedian. Following public outrage, Starvik Design the firm where Himanshu Jangra was employed officially terminated his services, with founder Vivek Vishwakarma confirming that the outside controversy had negatively impacted the workplace environment.
In the wake of the severe corporate and social backlash, Pranit More issued a formal public apology on Instagram, admitting to a major lapse in judgment and conceding that he should have actively challenged the toxic remark on stage instead of laughing and moving on.
