The FIFA World Cup 2026 trophy will make a grand entrance at the tournament final inside a specially crafted Louis Vuitton trunk, continuing a tradition that has become synonymous with football’s biggest stage. FIFA has officially named the French luxury fashion house as the Official Supplier and Branded Licensee for the tournament, with the custom-designed trunk set to transport and showcase the iconic trophy during the championship match at the New York-New Jersey Stadium.
The handcrafted trophy trunk reflects Louis Vuitton’s signature craftsmanship and luxury design. It features the brand’s iconic monogram canvas, hand-painted golden “V” panels symbolising both Victory and Vuitton, gold-plated brass hardware, leather trims, and the label’s signature locks. The interior has been lined with premium light beige leather and includes a specially designed Louis Vuitton-FIFA partnership emblem, highlighting the collaboration between the two global brands.
As part of the final’s official ceremonies, the trophy will be carried onto the pitch inside the bespoke trunk by a Louis Vuitton ambassador alongside a FIFA Legend. The presentation has become one of the most anticipated moments of every FIFA World Cup final since the partnership first began in 2010, adding an element of elegance and prestige to football’s ultimate prize.
Welcoming the continued collaboration, FIFA Chief Business Officer Romy Gai praised Louis Vuitton’s heritage and craftsmanship, saying the luxury brand perfectly complements the prestige of the FIFA World Cup trophy. He described the trophy presentation before the final as one of the tournament’s most memorable traditions, blending football’s rich history with modern excellence.
Louis Vuitton Chairman and CEO Pietro Beccari also celebrated the long-standing partnership, stating that both organisations share a commitment to excellence, ambition, and inspiring millions around the world through sport. He noted that the FIFA World Cup trophy represents dedication, teamwork, and the pinnacle of achievement, making the bespoke trunk a fitting symbol for one of the most coveted prizes in global sport.
Louis Vuitton’s association with FIFA dates back more than a decade, with the luxury brand having designed trophy trunks for every FIFA World Cup since South Africa 2010. The tradition continued through the tournaments in Brazil (2014), Russia (2018), and Qatar (2022) under the brand’s globally recognised campaign, “Victory Travels in Louis Vuitton.”
The unveiling of the custom-made trunk adds another touch of grandeur to the 2026 FIFA World Cup, with the final set to be staged at the New York-New Jersey Stadium. As football’s biggest stars battle for the ultimate prize, the iconic trophy’s arrival in a Louis Vuitton masterpiece is expected to be one of the defining visual moments of the tournament.