As Norway returns to the FIFA World Cup for the first time since 1998, much of the attention is on star striker Erling Haaland. After another prolific season in club football, the striker is expected to lead Norway’s attack on the biggest stage.
However, fans are also curious about the woman who has been by his side for several years. Isabel Haugseng Johansen has largely stayed away from the spotlight, yet she has gradually built her own public profile through social media and fashion.
Who Is Isabel Haugseng Johansen?
Isabel Haugseng Johansen was born in July 2004 in Bryne. Like Haaland, she has a football background and developed her game with Bryne FK Women.
She made her senior debut at just 13 years old and scored 23 goals in 36 appearances before deciding to step away from competitive football.
Her football journey brought her close to Haaland, who also came through Bryne’s youth system. The two reportedly began dating in 2021, and Isabel later moved to Manchester after Haaland signed for Manchester City F.C..
Family Life
The couple welcomed their first child, a son, in December 2024.
Despite Haaland’s global fame, they have chosen to keep their family life largely private. They occasionally appear together at public events, but both avoid regularly sharing personal details.
Career Beyond Football
Although Isabel stepped away from professional football, she has built a growing presence as a food and lifestyle content creator.
Her social media features:
- Home cooking videos
- Travel experiences
- Fashion content
- Family moments
- Everyday lifestyle updates
She has also gained a sizeable online audience, with around 160,000 Instagram followers.
Isabel Haugseng Johansen’s Fashion Style
Isabel is known for her elegant and minimalist fashion choices.
Her wardrobe often includes luxury brands such as:
- Missoni
- Charo Ruiz
- Loewe
- Hermès
- Van Cleef & Arpels
During a trip to Marbella, she was also seen wearing a Chanel outfit that attracted attention online.
Rare Public Appearances Together
Although the couple usually stays out of the spotlight, they made one of their most notable public appearances at the Dolce & Gabbana Alta Sartoria> show in Rome.
Isabel wore a crystal-embellished mesh gown, while Haaland appeared in a powder-blue designer outfit. The event became one of their most talked-about appearances together.
Haaland Begins Another World Cup Journey
Norway has returned to the FIFA World Cup after a 28-year absence, with Haaland leading the team’s hopes.
Drawn in a group featuring France, Senegal, and Iraq, Norway will rely heavily on its star striker.
While Haaland is expected to dominate the headlines on the pitch, Isabel Haugseng Johansen continues to earn recognition in her own right through her football background, growing online presence, and understated public image.