The 19th edition of the Indian Premier League has officially entered the history books, not just for the action on the field, but for its unprecedented global viewership. As the race for the playoffs reaches a fever pitch, JioStar has announced a combined reach of 1.1 billion across digital and linear platforms.
The unpredictability of this season’s points table—where heavyweights like Mumbai Indians have been knocked out early while RCB surged to the top—has created a “must-watch” environment that has resonated across every demographic in India.
Digital Explosion
JioStar’s multi-platform strategy is paying off with massive growth metrics. Digital reach has spiked by 15%, while Connected TV (CTV) has seen a 25% increase, proving that fans are increasingly choosing high-definition, interactive viewing experiences. Perhaps the most significant trend is the 42% surge in regional language watch-time, highlighting the league’s deep penetration into non-metro markets. Whether it’s the “Champions Wali Feed” featuring legends like Virender Sehwag and Suresh Raina or real-time match predictions, the innovations this year have transformed viewers from passive spectators into active participants.
The Advertiser’s Goldmine: 125 New Brands Join the Fray
The massive scale of IPL 2026 has attracted a record-breaking influx of 125 new advertisers, ranging from traditional Indian heritage brands to new-age tech platforms. With 22 digital sponsors and 16 linear TV sponsors on board, the TATA IPL remains the most potent vehicle for brand engagement in the country. According to Anup Govindan, Head of Sales at JioStar Sports, the “competitive intensity” of the 2026 season has driven a week-on-week climb in reach, making JioStar the unmatched leader in delivering emotion and relevance at a national scale.