As the Wimbledon Championships prepare to begin on June 29 at the historic All England Club in London, tennis fans in Delhi have received a unique surprise. In a first-of-its-kind collaboration, Wimbledon has partnered with Delhi’s renowned Kuremal Kulfi to introduce a special strawberries and cream kulfi inspired by the tournament’s most famous food tradition.
The limited-edition dessert combines British sporting culture with one of India’s most beloved summer treats. As a result, fans can now experience a taste of Wimbledon without leaving the capital.
Wimbledon and Kuremal Join Hands for a Unique Collaboration
The partnership comes at a time when Wimbledon is witnessing tremendous growth in India. The tournament has become one of the most followed sporting events among Indian audiences, creating new opportunities to connect with fans beyond the tennis court.
To celebrate this growing connection, Wimbledon and Kuremal have launched a strawberries and cream kulfi that draws inspiration from the iconic snack enjoyed by spectators during the Championships.
The special kulfi will be available from June 23 to July 12. Interestingly, the final day of availability coincides with the Wimbledon Men’s Singles Final.
Fans can purchase the dessert at Kuremal outlets located in Connaught Place, Bengali Market, Hauz Khas, and Chandni Chowk.
The Story Behind Wimbledon’s Famous Strawberries and Cream
Strawberries and cream have been linked with Wimbledon for nearly 150 years. The tradition began because the British strawberry season naturally overlaps with the tournament schedule.
Before modern refrigeration became common, fresh strawberries had to be consumed soon after harvesting. Therefore, they became a popular seasonal delicacy during the Championships.
Over the years, the simple combination evolved into one of the strongest symbols of Wimbledon. Today, strawberries and cream are almost as famous as the tennis itself.
The tradition continues to attract thousands of visitors every year, making it an essential part of the Wimbledon experience.
India’s Growing Love for Wimbledon
India has emerged as one of Wimbledon’s most important international markets. According to tournament officials, the country recorded an audience reach of 82.4 million viewers, making it the largest global market in terms of unique viewership.
Additionally, interest in attending the tournament has also increased significantly.
Applications from India for the Wimbledon Public Ballot, which offers fans a chance to purchase tickets, rose by 69 percent in 2024 compared to the previous year.
Furthermore, the number of Indian visitors attending Wimbledon also witnessed strong growth. Organisers revealed that scanned tickets used by Indian spectators increased by 62 percent in 2025.
These numbers clearly show the growing enthusiasm for tennis among Indian fans.
What Wimbledon and Kuremal Officials Said
Usama Al-Qassab, Marketing and Commercial Director at the All England Lawn Tennis Club, said that strawberries and cream remain one of the most recognizable traditions associated with Wimbledon.
He explained that the collaboration with Kuremal allows Indian tennis fans to enjoy a local interpretation of the iconic dessert while celebrating the championships.
Meanwhile, Vishal Sharma, managing director of Kuremal, expressed excitement about the partnership.
He noted that Kuremal has been a part of Delhi’s summer culture for generations. Therefore, creating a Wimbledon-inspired kulfi felt like a natural way to bring together two long-standing traditions.
A Meeting of Two Historic Traditions
Founded in 1906, Kuremal Mohan Lal Kulfi Wale is one of Delhi’s oldest and most respected kulfi brands. The company is widely known for its traditional kulfis and innovative flavors.
This collaboration represents more than just a dessert launch. It brings together a globally celebrated sporting event and a century-old Indian culinary institution.
As Wimbledon fever builds ahead of the tournament, tennis lovers in Delhi now have a delicious new way to celebrate the season.